Line producing of “Superleague: War for Football” – A Journey into Documentary Filmmaking for AppleTV+

How often do we watch a gripping documentary series and marvel at its seamless storytelling and captivating visuals, without truly understanding the immense effort and meticulous planning that goes on behind the scenes?

“Super League: War for Football”, a groundbreaking documentary series for Apple TV+ directed by Jeff Zimbalist that explores the intricate world of professional football, is a perfect example of the monumental undertaking that is documentary filmmaking. Additionally, the series has just received 2 nominations for Emmy Award for the best sports documentaries.

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Smartphone video: 5 big advantages (the 5th one is absolutely amazing)

So with today’s blog post we are starting our smart phone mini series which will teach you how to shoot great looking video using just your smart phone. But before we continue there is this one thing that you should now about me. I caught a film bug very early in my life, after finishing high school I went to film academy where we shot the majority of our student work on film cameras while still using film stock, and immediately after finishing the Academy I’ve founded my own video production company that has grown into a full video agency with well over 100 million online views in the last 2 decades.

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Three point lighting

With today’s post we are starting our cinematography 101 mini series with our favourite topic of them all – lighting. In cinematography there are 3 main light roles that you are going to use to light your subject face in a basic three-point lighting setup. These three main lights  are the Key light, the fill light and the back light which is also sometimes known as a rim light or a hair light. Before we proceed we would like to make a note that the backlight and the rim light are not the same, but for the purpose of our today’s post we can treat the rim light and the backlight as lights coming from the same family.

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Our mission


In today’s show we want to discuss a subject we truly feel deeply about. The why and the what of the Profilmmakers show. “What” is our Profilmmakers show all about and “why” we are creating weekly content for our amazing community?

Well our weekly show is designed to help you become a better visual storyteller.

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Pampering your inner self – the new My way wellness experience

Let me ask you one question…What is your favorite way of revitalizing the spirit and calming down? Well if you are in search of the answer then Slovenia with its amazing natural resources is the best way of pampering you and your inner self. We invite you to take a short break to enjoy our cinematic journey through the wellness landscape of Slovenia. Our new promotional TV and web video for Feel Slovenia – My way that takes you through a wide diversity of cultural excitements that Slovenia has to offer. From the richness of its seaside all the way to amazing thermal water resources of Rogaška and Rimske toplice. Breathe in, breathe out and enjoy this beautiful visual ride.

Pro Video Rentals – professional rental service

And finally we have it. Our own video and photo rental service – that prides itself to be more than just a rental. What do we mean by it? Pro Video Rentals  is a professional rental company and production support for your next client project that offers not only equipment but also professional advice and consultations. Pro Video Rentals is one of the leading Slovenia based camera and lighting rental companies that offers a wide variety of professional cinematic gear.

We continually invest in the latest camera, lens, grip and lighting technology for digital content production and make sure that our firmware updates are on point. We offer expert advice and well maintained kit at competitive prices. Due to popular demand we usually provide crew, technical staff and additional production facilities to ensure our clients’ projects are completed successfully. Make sure to check out what we have to offer at and get a taste of how it looks like when we are on set in the video below.

The birth of Aktiva group branded video

Great companies know how to value their trusted customers, and great video production houses know how to deliver cinematic storytelling to their clients. We are launching a new branded video for Aktiva group, a super successful Slovenian company comprised of three main pillars: Aktiva Security, Aktiva Cleaning and Aktiva Facility Management. The client approached us with a single request.  They challenged us to creatively craft the story of 3 newly merged companies, and deliver a strong  cinematic story with a tangible message that common people could relate to. 6 shooting days all across top Slovenian locations: including seaside, urban lifestyle resorts, modern business facilities and big sports arena led us to this epic final branded video.

I feel Slo – My way – making of video

Here comes our making of video of our I feel Slovenia – My way tv and web campaign. The 22 shooting schedule included also 2 consecutive shooting days in the beautiful capital of Ljubljana. Shooting in a capital city represents a pleasure and a challenge. The pleasure comes from being able to shoot in amazing locations with spectacular architecture landmarks, and the challenge comes from the logistics on how to overcome all the obstacles with traffic and crowd management.

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The video and photo production of My Way – new promotional campaign for I feel Slovenia

It’s been a wild ride and we loved every second of it. With a schedule of 22 shootings days that included 2 x red dragon cameras and a van full of technical goodies such as arri-skypanels, dji drones, a movi pro, underwater housings and a whole lot of Aputure lights we went on a filmmaking quest with one single purpose: to capture our green, active and healthy Slovenia in an absolutely stunning way.  



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